1. The
Idea
Old age is inevitable and the
times will come when strength and general mental and physical abilities will
fail. In those moments one would need to still be given the best of care in the
World and not neglected by very busy loved ones who could leave their elderly
in the Village, or have them in the City with them and not have the time to
truly give them the right amount of care they need. This idea was first mentioned
by www.startupdemands.com in a
series they ran last year.
To this end, this Idea for the
week explains the need for such care homes which would both add value to the
lives of the elderlies, provide employment for the Care-givers, Nurses,
Cleaners, Security, management staff and generate revenue.
Photo Source: Kakaal Homes
These care homes can be built or
setup anywhere in Nigeria and the quality and service delivery can be designed
to the taste of the target market.
Features
of the Care home could include these amongst others:
- Beds (Private cubicles in a shared space or private rooms).
- Qualified Nurses and Care Assistants
- Cleaners and Security (CCTV cameras could be included)
- Other necessary house amenities (Clean toilets and Baths, Kitchen and lounge areas).
- A Farm/Garden
- Pets (Cats or Dogs)
- TV and Cable
- Internet connectivity
These features could be added
depending on the scale of operation intended and available start up resources.
One could start small with a few Elderlies (service users) and one must ensure
professional and quality service delivery at all times.
2. The
Business
- Value Proposition: Provide quality and professional Care services for the Elderly to improve and enrich their living experience with the help of professional service assistants
- Customer Segment: Elderly, Less-physically and developmentally able, Charity organizations and other NGOs (Churches), Government,
- Distribution Channels: Care home locations, dedicated phone lines, website and social media, traditional advertising, targeted marketing.
- Customer Relationship: Direct
- Key Activities: Nursing, Caregiving or assisting (Food preparation and feeding, cleaning and hygiene management), Organizing, Administration and Personnel management.
- Key Resources: Care home facility, Support and General Staff, Start-up funds,
- Key Partners: Charity organizations and other NGOs, Government and related government agencies, Banks
- Cost Structure: Rent for the Home, furniture and bedding, Maintenance and other utility bills, Staff wages and Salary Bill, Food, stationeries and toiletries, registration and licensing (necessary documentation).
- Revenue Stream: Service Charge paid by the Service users, their relatives, NGOs or the Government.
3. Competition
For now, there are very few of
these types of care homes in most cities in Nigeria and getting to start
something like this can set one as a leader in this sector. One must however
ensure to sustain competitive advantage and continuously seek for improvement
to stay ahead of the pack.
One would also need to create
awareness and try to change mentalities of many in Nigeria towards the idea of
leaving their loved Elderlies with other people that can provide better care
for them.
4. Risks
Setup insurance for the whole
facility and service users as a mitigation in the event of any unforeseen
contingency.
Also, install CCTV cameras to
support in monitoring the quality of service delivered by the support staff.
Make good records and prepare an
SOP (standard operating procedure), which all staff would be trained on and
would follow in delivering their service.
This 13th Idea has
explored the need and possible business in operating a care home for giving
adequate care to the elderly and developmentally less abled people in our
Cities. It is hoped that as many people that would venture into this, more
lives would be made better of by way of employment and revenue generation. We
will all grow old and everyone deserves adequate care.
Thanks for following this series.
Till next week, stay inspired.
ARTICLE
BY MR EBIS
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Mr. Ebis on twitter @mrebis
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